Massachusetts Real Estate


Free SEO Through Google Local Business Pages

Hopkinton MA RealtorsWhether or not to write this article kind of had me torn. On the one hand I have always been willing to share my SEO knowledge to those at Active Rain and other social media sites that subscribe to me and I have become friends with.

In fact there are quite a few that call or email me when they have a question about search engine optimization (SEO).

Paying it forward has always been something I have done. Why is this so different? That is easy.

By following this article I am going to be giving other local Realtors the ability to compete with me on a local level through Google local business search.

While local search is a very small part of Internet optimization it is an extremely important piece of it.

Doing well in the local search means much more than just having a listing in Google Maps.

Local search is a competitive and increasingly critical space of the web that local businesses need to take seriously.

Those that have mastered the art of having a well indexed website, combined with an exceptionally written Real Estate blog can increase their business substantially, especially when combined with a coordinated social media effort.

People today spend hours in front of a computer. When a consumer wants to find a company or person to work with now more than ever they use the Internet as a tool. The days of grabbing the phone book often times have been replaced by our ability to type on a keyboard.

This could quite possibly be the best piece of FREE advice you read this week. This will work for anyone that has a business and wants to get noticed! So whether you are a mortgage broker, attorney, home inspector, home stager, or anything else for that matter listen up!!

In the screen shot above you will notice that I punched in Hopkinton MA Realtors. So whenever a consumer is looking to work with a local Realtor in my town guess who is in the #1 position! This did not cost me a dime and I am going to show you how you to can be in the Google list of the top seven results.

The 1st thing you are going to need to do if you have not already is claim your business in Google or if they don't have your company in their results to create your business.

For those that don't know how to do this here is a complete explanation: Claiming your listing at the local business center.

Once you have claimed your business you will need to go in and edit your listing. This is where you will need to make your profile stand out to the search engines. Above all else you will want to be as detailed as possible.

  • You will want to write a description about yourself or your company using the keywords you want to rank for.
  • Make sure you fill in all the contact information such as address, email and phone numbers.
  • Filling in all the categories are important....for example if you are a Realtor; Real Estate, Realtor, and Realty are good categories.
  • Add appropriate pictures of yourself/company
  • Add a video if you have one
  • Have others review your services: In other words a testimonial about you.

In fact if you know me and would like to write a recommendation for my profile that would be fantastic!

Below you are going to see a video from Web Pro News. I would highly encourage you to listen to it as you will pick up a few other advanced tips that will help your business rank locally in the Google map.

Remember this works for any kind of business not just Real Estate! So get going and get yourself some FREE exposure.


About the Author: The above Real Estate information on free SEO through Goggle local business pages was provided by BillRE/MAX Executive Realty Metrowest Massachusetts Gassett, a Nationally recognized leader in his field. Bill can be reached via email at or by phone at 508-435-5356.

Have a home to sell in Metrowest Mass? I have a passion for Real Estate and love to share my marketing expertise!

For Metrowest Massachusetts Real Estate and homes see  Massachusetts Real Estate. Want to have MLS access to beat other buyers to your dream home? Sign up with no obligation at my MLS Property Finder Site.

I service the following towns in Metrowest Massachusetts: Hopkinton, Milford, Upton, Southboro, Westboro, Ashland, Holliston, Mendon, Hopedale, Medway, Grafton, Northbridge, Uxbridge, Franklin, Douglas, and Framingham MA.

Click here to view Bill Gassett's Real Estate profile.


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Building lasting relationships by helping people move in and out of Metrowest Massachusetts for the last 24 years.

Bill Gassett is a thirty-two year veteran to the real estate industry. He enjoys providing helpful information to buyers, sellers and fellow real estate agents to make sound decisions. His work has been featured on RIS Media, National Association of Realtors, Inman News, Placester, RESAAS, Credit Sesame and others.

Comment balloon 181 commentsBill Gassett • December 14 2009 07:11AM
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