Massachusetts Real Estate

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Is Your Realtor a Clown in Disguise?

                                                                                                                                                         Massachusetts Realtor

Working as a Massachusetts Realtor for the past twenty four years, I have seen just about everything. For Gods sake when I started in the business we carried around a huge MLS book with all the listings that was almost as heavy as an encyclopedia. There was no Internet back then.

In fact in the mid 1980's we did not even have the modern convenience of a fax machine for a while. Back then when you needed something signed you had to hand deliver it! In many respects things are a lot easier today.

While there have been quite a few changes over the years in the Real Estate business, the one thing that continues to amaze me is how consumers go about picking a Realtor to represent them in the sale of their home.

I am going to bet that most top producing Realtors that are interviewed probably get the listing somewhere between 85-90% of the time. What about the other 10-15%? How many times have you done a presentation for someone selling their home and you did not get the listing?

While monitoring the daily updates for new properties hitting the market you notice the home which you interviewed for has just been added to MLS. You check to see who has listed the property and your immediate reaction is ....WTF??? Sorry to be so braizen but it's true!

If you are a Realtor reading this article you can probably empathize with me.

You look at the Realtors name and you either have never heard of the person before or you know they don't do a lick of business.

Just to torture yourself a little further you check out the listing and see the following:

  • There are only a couple of pictures of the house posted in MLS.
  • The quality of the photo's absolutely SUCKS. It is obvious to you
    the agent picked up a disposable Kodak camera on the way to take pictures.
  • You read the description of the property and there is barely anything of value. It clearly looks like the agent didn't care and just
    wrote anything to fill the space. Of course there is also either bad
    grammar, spelling mistakes, or the use of abbreviations that buyers
    have no clue what they stand for.

 

Angry Massachusetts RealtorAt this point you may have steam coming out your ears but you decide to go to Google the agents name. Clearly you are expecting to see at least a website the agent owns that markets their listings to potential buyers. NOPE...you see nothing...ZIPPO.

You don't even bother but you know if you head over to some of the most visited Real Estate sites on the internet like Realtor.com, Zillow.com or Trulia.com, the agent will not have done anything to "enhance" the listing by adding extra photos and having detailed descriptions showing off all the best features of your home.

This is what happens in the 1st week of your relationship with the Realtor you just chose because they either did one of the following:

1.) Lied to you about the value of your home and you believed them.

2.) They charged you 1/2 percent less on the commission everyone else was quoting you. You think you saved money but you just cost yourself BIG TIME because you always get what you pay for in life.

 

You see a REAL good Realtor doesn't need to do these things to win business. A true professional goes the extra mile in everything they do. They have a passion for their work and it shows.

So if you are going to be selling your home and meeting with a Real Estate agent you better ask good Realtor interview questions. Don't get stuck with the Realtor clown above! Do your home work. I can almost guarantee you things are going to get worse from here.

I think most would agree having a burger from a steakhouse is better than McDonald's. It works the same way picking a Realtor as well. ____________________________________________________________________________________________________

About the Author: The above Real Estate information on is your Realtor a clown in disguise was provided by BillRE/MAX Executive Realty Metrowest Massachusetts Gassett, a Nationally recognized leader in his field. Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-435-5356.

Have a home to sell in Metrowest Mass? I have a passion for Real Estate and love to share my marketing expertise!

For Metrowest Massachusetts Real Estate and homes see Massachusetts Real Estate. Want to have MLS access to beat other buyers to your dream home? Sign up with no obligation at my MLS Property Finder Site.

I service the following towns in and around Metrowest Massachusetts: Hopkinton, Milford, Upton, Southboro, Westboro, Ashland, Holliston, Mendon, Hopedale, Medway, Grafton, Northbridge, Uxbridge, Franklin, Douglas, and Framingham MA.

Click here to view Bill Gassett's Real Estate profile.

 

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Building lasting relationships by helping people move in and out of Metrowest Massachusetts for the last 24 years.

Making Smarter Choices in Picking Your Real Estate Agent

Picking a top Massachusetts Realtor Choosing your agent for the wrong reasons

Many homeowners are tempted to list with the real estate agent who suggests the highest listing price.

Selecting a Realtor and pricing your home properly should be two mutually exclusive decisions.

One of the oldest Realtor tricks in the book, and known in real estate circles as "buying a listing", is a strategy designed to have you sign a contract and then a short time later, ask for reductions until your home is priced properly.

This is not to say that a home should never be reduced, markets do change. Look at the data presented to you carefully through the eyes of a buyer.

Market data never lies. * Homeowners should choose an agent with the best marketing plan to sell their home. In the real estate business, an agent with many successful closed transactions usually costs the same as someone who is inexperienced or doesn't do much business. Past success is a great indicator of future success.

This point can not be stressed enough...Do you want to be stuck with an unqualified agent who has overpriced your home? A sure recipe for disaster.

Hiring a friend ....More often than not when you hear this, you later find out that they are no longer a friend or that their relationship has become strained. Is your friend a Top Producing agent? Helping a friend is great but not at your expense.

Hiring a part time agent ....Don't you want an agent that support their family by selling your home? Lets face it; there are a lot of people in real estate who are part time, semi-retired, or have a spouse that supports them. It's not their career.

Shocking statistic....According to the National Association of Realtors 94% of all real estate transactions are done by 6% of the agents that are licensed Realtors. What this statistic says loud and clear is that there are a lot of part time Real Estate agents that don't do much business.

See also Why your Metrowest Massachusetts home expired and questions to ask the Realtors you are interviewing

Like any other industry Real Estate has some folks who are real professionals. Unfortunately, Real Estate also has very low barriers to entry. It is very easy to become a Realtor. You can actually complete a Massaxhusetts Real Estate course in a weekend and get your license by passing the test.

For every professional in the industry you are likely to find five others who have less than stellar business skills.

The take home message is that selecting a top agent to work with is paramount if you want to increase your chances of being satisfied with the home selling process.

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About the Author: The above Real Estate information on making smarter choices in picking your Real RE/MAX Executive Realty Metrowest Massachusetts Estate agent  was provided by Bill Gassett, a Nationally recognized leader in his field. Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-435-5356. 

Have a home to sell in Metrowest Mass? I have a passion for Real Estate and love to share my marketing expertise! 

For Metrowest Massachusetts Real Estate and homes see Real Estate in Metrowest Mass . Want to have MLS access to beat other buyers to your dream home? Sign up with no obligation at my MLS Property Finder Site .

I service the following towns in Metrowest Massachusetts: Hopkinton, Milford, Upton, Southboro, Westboro, Ashland, Holliston, Mendon, Hopedale, Medway, Grafton, Northbridge, Uxbridge, Franklin, Douglas, and Framingham MA.

Click here to view Bill Gassett's Real Estate profile .

 

Subscribe in a reader

 

SUBSCRIBE TO MY METROWEST HOMES BLOG via email.

Building lasting relationships by helping people move in and out of Metrowest Massachusetts for the last 23 years.