Massachusetts Real Estate


Making Smarter Choices in Picking Your Real Estate Agent

Picking a top Massachusetts Realtor Choosing your agent for the wrong reasons

Many homeowners are tempted to list with the real estate agent who suggests the highest listing price.

Selecting a Realtor and pricing your home properly should be two mutually exclusive decisions.

One of the oldest Realtor tricks in the book, and known in real estate circles as "buying a listing", is a strategy designed to have you sign a contract and then a short time later, ask for reductions until your home is priced properly.

This is not to say that a home should never be reduced, markets do change. Look at the data presented to you carefully through the eyes of a buyer.

Market data never lies. * Homeowners should choose an agent with the best marketing plan to sell their home. In the real estate business, an agent with many successful closed transactions usually costs the same as someone who is inexperienced or doesn't do much business. Past success is a great indicator of future success.

This point can not be stressed enough...Do you want to be stuck with an unqualified agent who has overpriced your home? A sure recipe for disaster.

Hiring a friend ....More often than not when you hear this, you later find out that they are no longer a friend or that their relationship has become strained. Is your friend a Top Producing agent? Helping a friend is great but not at your expense.

Hiring a part time agent ....Don't you want an agent that support their family by selling your home? Lets face it; there are a lot of people in real estate who are part time, semi-retired, or have a spouse that supports them. It's not their career.

Shocking statistic....According to the National Association of Realtors 94% of all real estate transactions are done by 6% of the agents that are licensed Realtors. What this statistic says loud and clear is that there are a lot of part time Real Estate agents that don't do much business.

See also Why your Metrowest Massachusetts home expired and questions to ask the Realtors you are interviewing

Like any other industry Real Estate has some folks who are real professionals. Unfortunately, Real Estate also has very low barriers to entry. It is very easy to become a Realtor. You can actually complete a Massaxhusetts Real Estate course in a weekend and get your license by passing the test.

For every professional in the industry you are likely to find five others who have less than stellar business skills.

The take home message is that selecting a top agent to work with is paramount if you want to increase your chances of being satisfied with the home selling process.


About the Author: The above Real Estate information on making smarter choices in picking your Real RE/MAX Executive Realty Metrowest Massachusetts Estate agent  was provided by Bill Gassett, a Nationally recognized leader in his field. Bill can be reached via email at or by phone at 508-435-5356. 

Have a home to sell in Metrowest Mass? I have a passion for Real Estate and love to share my marketing expertise! 

For Metrowest Massachusetts Real Estate and homes see Real Estate in Metrowest Mass . Want to have MLS access to beat other buyers to your dream home? Sign up with no obligation at my MLS Property Finder Site .

I service the following towns in Metrowest Massachusetts: Hopkinton, Milford, Upton, Southboro, Westboro, Ashland, Holliston, Mendon, Hopedale, Medway, Grafton, Northbridge, Uxbridge, Franklin, Douglas, and Framingham MA.

Click here to view Bill Gassett's Real Estate profile .


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Building lasting relationships by helping people move in and out of Metrowest Massachusetts for the last 23 years.


Bill Gassett is a thirty-two year veteran to the real estate industry. He enjoys providing helpful information to buyers, sellers and fellow real estate agents to make sound decisions. His work has been featured on RIS Media, National Association of Realtors, Inman News, Placester, RESAAS, Credit Sesame and others.

Comment balloon 1 commentBill Gassett • July 02 2007 06:46PM


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Working with a friend whom is a real estate agent is a bad idea for the friendship. There sometimes is alot of blame being thrown around when something bad happens in a deal. If you cant separate friendship, you should probably not do business with a friend.

Posted by Walter Grande over 9 years ago

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