The concept of social media unfortunately goes right over a lot of peoples heads. Most Real Estate agents have been en-grained into thinking that everything they do surrounding their business should be about marketing and advertising. Many in the industry take this thought process and translate it to social media.
If you want to make social media really work for you then you really need to remove the bulliten board mentality from your social media efforts. Social media is not about advertising or personal promotion. Social media is about building relationships!
I think you would agree the best of the best here at Active Rain are successful and well recognized in blogging circles because of how social they are. A successful blogger not only shares good information but they also reciprocate and communicate well with others.
This same kind of interaction should also take place at other networks as well whether it is Facebook, Google Plus, Twitter or Linkedin. In many of these social media venues there are unwritten rules that should be followed. Most of the time these things are just general common sense. There are however far to many real estate social media blunders taking place that make our industry look silly in front of consumers. I would recommend that you click the previous link and read the article. If you agree and would love to see improvements in our industry please share this article across your social media networks.
You will find a discussion about social media mistakes on each of the most popular social media networks including Facebook, Twitter, Google Plus and Linkedin. I hope this article stimulates some thought and if you make these mistakes maybe you will reconsider your social media strategy.
Bill Gassett is a thirty-two year veteran to the real estate industry. He enjoys providing helpful information to buyers, sellers and fellow real estate agents to make sound decisions. His work has been featured on RIS Media, National Association of Realtors, Inman News, Placester, RESAAS, Credit Sesame and others.