Massachusetts Real Estate

head_left_image

RE/MAX Executive Realty Hopkinton ~ Homes & Real Estate for sale ~ Bill Gassett

I am a Realtor that is a big fan of Internet marketing. Over 85% of all buyers find their home online. Part of my marketing strategy online includes marketing my homes in the RealBird site.

Below is a map of homes I am marketing in towns around Metrowest Massachusetts including Hopkinton, Milford, Grafton, Upton, Medway, Mendon, Framingham, and Uxbridge. If you click on the homes on the map you will be taken to an individual listing page that gives you all the information on the specific home.

You will notice there is a slide show presentation, video home tour, large pictures of the homes, and detailed descriptions. There are also links to my Metrowest MA Homes website and and blog. There are also links to my most recent blog posts. This is great viral marketing.

 Blogging is an under utilized tool that not many Real Estate agents in Massachusetts are taking advantage of. I have always had a passion for Real Estate marketing. Part of my strategy has always been to find valuable ways to market homes that others are not. Most Realtors market their homes in MLS, Realtor.com, and maybe a personal website.

When the Real Estate market was going like gang busters this was usually enough. The Real Estate market in Massachusetts is a lot more challenging at the present time. Home sellers need a Realtor that will give them an edge.

I have over twenty different websites I am presently marketing my homes in. This increases the likelyhood that people are going to find me and the homes that I am marketing. If your thinking of selling your home in Metrowest Massachusetts, I would love the opportunity to interview with you!

__________________________________________________________________________________________________________________________

The above information regarding RE/MAX Executive Realty was provided by Bill Gassett, the team leader for the #2 RE/MAX Team in Massachusetts in 2006.RE/MAX Executive Realty logo

Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-435-5356. Bill has helped people move in and out of many Metrowest towns for the last 22 Years. Bill's office is conveniently located in the center of Hopkinton Massachusetts at 77 Main Street.

I have a passion for Real Estate and love to share my marketing expertise! I would welcome the opportunity to earn your business.

Selling your home in Metrowest Massachusetts see Metrowest Massachusetts Real Estate. Want to have MLS access to beat other buyers to your dream home? Sign up with no obligation at my MLS Property Finder Site.

I service the following towns in Metrowest MA: Hopkinton, Milford, Upton, Southboro, Westboro, Ashland, Holliston, Mendon, Hopedale, Medway, Grafton, Northbridge, Uxbridge, and Framingham MA.

Click here to view Bill Gassett's Real Estate profile.

feedburner logo

Subscribe in a reader

SUBSCRIBE TO MY METROWEST HOMES BLOG via email.

Building lasting relationships by helping people move in and out of Metrowest Massachusetts for the last 22 years.

Connect with me on

Comment balloon 28 commentsBill Gassett • February 24 2008 03:04PM

Comments

Bill, I like the marketing strategy, why is one of the houses on the map blue and the rest are green?
Posted by Bryan Flynn, Central Mass and Worcester Mortgages (Regency Mortgage Corporation) over 9 years ago

Bill- What is the difference between the Realbird and google my personal maps that also you can add your listings to and incorporate google earth with? 

Great post about what you do and I love the graphic to do list :) Katerina 

Posted by Katerina Gasset, Get It Done For Me Virtual Services (Get It Done For Me Virtual Services ) over 9 years ago
Thanks Brian, I believe the one in blue is due to the fact it is a townhome and not a single family.
Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 9 years ago

Hi Katerina- The RealBird site is more than just the mapping. When you get to the listing page you will see that it does have the Google map and Google earth embedded into the site. With RealBird you can have a slide show, video tour, description page, a link to a neighborhood page you can create and link backs to your website and blog. It is like v-flyer and Postlets on steroids :) You can also aggregate your listing to a number of websites and also social bookmark it to Digg, Del.icio.us, Stumble Upon, ect.

Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 9 years ago
Katerina - In case you missed it here is some more information about the RealBird site: http://activerain.com/blogsview/384464/Get-RealBird-Yellow-Pages
Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 9 years ago
Bill - Your marketing is just awesome! I love your map and graphics.
Posted by Linda Scanlan (A Fan of AR) over 9 years ago
Bill, nice looking blog,  isn't realbird a website company?  Keep up the good work,
Posted by Timothy Schwartz (Century 21 Mack Morris Iris Lurie) over 9 years ago
Linda - Thanks so much. I give it my best! I know selling a home in Massachusetts takes a lot more hard work. Internet marketing is a big part of making it happen.
Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 9 years ago

Great Marketing as usual Bill. On your suggestion I have joined RealBird. I'm just getting to know my way around the site.

By the way I wanted to tell you I have been getting more activity on my sites due to your help.  I'm still a little intimidated by 'Them/Them' and "Hidden Gem in the Rain" groups, But you definitely qualify for both as far as I'm concerned.

Posted by Maria Couto, Realtor with "Results That "MOVE" You' (RE/MAX Premier) over 9 years ago
Timothy - RealBird is a website that helps Realtors market their properties online. I would check it out you will be glad you did!
Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 9 years ago
Maria - Once you get it figured out you will love it. There are so many great features! It is great to hear my advice has been paying off - that is awesome!! Thanks for the compliments...really appreciated :)
Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 9 years ago
BILL - Once again you have proven why people in your area would be wise to choose you as their agent.  Great job on this one!
Posted by Adam Waldman, Realtor - Long Island (Westcott Group Real Estate Company) over 9 years ago
Bill, looks good and thanks for the information. I remember your post on RealBird. Have you checked the backlinks on Google by putting the address of your listings in? Sellers like to see the links where all their homes are listed.
Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) over 9 years ago

Adam - Thanks my friend. I know you are as passionate about good marketing as I am.

Missy -  Thanks, I sure have. I have been using this as a tool to show potential clients the power of internet marketing and how it relates to the search engines. It is great to be able to show people the results when they enter the address into the search engines.

Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 9 years ago

Bill - this is excellent (I expect nothing less from you) keep up the great work!

Your Friend in Charlottesville!

Posted by Charles McDonald, REALTORĀ®, Blogger, Principal BrokerĀ®, Owner (Charlottesville Real Estate Solutions) over 9 years ago
Charles - Thanks my friend. I know you know what it takes to market a home well.
Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 9 years ago

Bill - Great post.  I'm looking into adding some of these tools now!

Thanks, Dan

Posted by Dan Hartman (Province Mortgage Associates - NMLS #2861) over 9 years ago
Dan good luck with it. The RealBird site is a great marketing tool.
Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 9 years ago

What a great way to market! Thanks Bill, Brilliant Bill! I just recently joined RealBird & 5 hours later, finally had my first flyer done. I expect to speed things up, now that I have this down (?!), and you've just privided a lot more motivation! THANK YOU!

(but I really do like the way the flyer turned out. I never did figure out how to insert our company logo--- which they require on all advertising--- I ended up inserting at the end of the slide show. Has anyone else had this challenge that you know of???)

This House is A WORK OF ART with a smART price! - Auburn, AL real estate

 www.marahawks.com

Posted by Mara Hawks, Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL (First Realty Auburn ) over 9 years ago

Mara - Thanks so much! You have a great looking listing! A small suggestion though - really think about your title as this will be picked up by Google. Think about Real Estate keywords a consumer may search for in your area.

In regards to you question about a logo - Is there a place to insert one? I didn't even notice.

Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 9 years ago
Thanks Bill! I'll rattle my brain today on that one. You're the best! Cheers.
Posted by Mara Hawks, Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL (First Realty Auburn ) over 9 years ago
No problem Mara - glad to help out.
Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 9 years ago

Congrats on being a realtor who realizes that technology is a not only a very useful tool but also a necessity.  I run a company that provides a service that is similar to Birdview but is based on showing potential buyers around their neighborhoods.  It has Google's streetview for virtually driving the streets. It can also generate PDF neighborhood reports for potential buyers.  While we don't presently cover your area.  If we get interested parties signed up we will expand.  Feel free to check out Chicago, Milwaukee or Dallas at www.peekacity.com

Posted by Craig Sparling (LEAP Real Estate Systems) over 9 years ago
Craig let me know if your firm does come to Massachusetts. I am always looking for new ways to promote my clients homes online.
Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 9 years ago
Hi Bill - just noticed this post of yours today and wanted to stop by and give my congrats as well. I truly believe that in this type of market, and perhaps in any market going forward (with web 2.0 becoming more prevalent every day) it is so important to be involved in an effective online marketing strategy. You are doing an outstanding job and really set a great example for other Real Estate professionals to follow. Best of luck to you and your continued success.
Posted by Candis Hidalgo (Real Estate Marketing - Go Smart Solutions) over 9 years ago
Candis - Thank you very much for your compliments. Online marketing is critical today. Having a presence on the internet in multiple locations is a major key to getting a home sold. Coming up on the 1st page of Google for search terms related to Real Estate in my area is a goal I am always trying to achieve. Of course having a powerful blog site is a major part of that strategy!
Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 9 years ago

Bill - I was researching realbird today and came across this post.  I am trying to decide between vflyer and realbird for a single property website.  It sounds like realbird would be the better choice, although I like the vflyer listing widget.

Posted by Pam Dent, REALTORĀ® - Charlottesville Virginia Homes / Horse (Gayle Harvey Real Estate, Inc.) almost 9 years ago

Pam - Realbird would be a much better choice. The Realbird sites does fairly well in online searches.

Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) almost 9 years ago

This blog does not allow anonymous comments